{"product_id":"fab-me-fortifying-purple-shampoo","title":"FAB.ME Fortifying Purple Shampoo","description":"\u003cp data-start=\"95\" data-end=\"508\"\u003eDESIGNME FAB.ME Fortifying Purple Shampoo is a hydrating, sulfate-free purple shampoo designed to neutralise yellow and brassy tones while strengthening and restoring blonde, silver, grey and highlighted hair. Formulated with deep violet micro pigments, this salon-quality toning shampoo helps maintain cool blonde tones between salon visits while gently cleansing without stripping moisture or causing dryness.\u003c\/p\u003e\n\u003cp data-start=\"510\" data-end=\"1064\"\u003eInfused with vegan hyaluronic acid, hydrolyzed quinoa, bamboo stem extract and ginger root extract, FAB.ME Fortifying Purple Shampoo helps hydrate, plump and strengthen damaged or chemically treated hair while improving softness, elasticity and shine. The lightweight formula supports healthier-looking hair by reducing breakage, enhancing manageability and protecting delicate strands from dryness and environmental stress. Suitable for all hair types and textures, including natural and colour-treated blonde hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1066\" data-end=\"1082\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1083\" data-end=\"1435\"\u003e\n\u003cli data-section-id=\"1c0chsl\" data-start=\"1083\" data-end=\"1122\"\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli data-section-id=\"fdzqxj\" data-start=\"1123\" data-end=\"1165\"\u003eBrightens blonde, silver and grey hair\u003c\/li\u003e\n\u003cli data-section-id=\"losouw\" data-start=\"1166\" data-end=\"1210\"\u003eHydrates and strengthens damaged strands\u003c\/li\u003e\n\u003cli data-section-id=\"1yl6en7\" data-start=\"1211\" data-end=\"1249\"\u003eHelps improve elasticity and shine\u003c\/li\u003e\n\u003cli data-section-id=\"64raez\" data-start=\"1250\" data-end=\"1296\"\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli data-section-id=\"1ix7lk7\" data-start=\"1297\" data-end=\"1343\"\u003eSulfate-free, cruelty-free and colour-safe\u003c\/li\u003e\n\u003cli data-section-id=\"1l0qkgj\" data-start=\"1344\" data-end=\"1435\"\u003eIdeal for blonde, highlighted, silver and grey hair \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1v19jj4\" data-start=\"1437\" data-end=\"1457\"\u003eHero Ingredients\u003c\/h3\u003e\n\u003cul data-start=\"1458\" data-end=\"2016\"\u003e\n\u003cli data-section-id=\"1u786rv\" data-start=\"1458\" data-end=\"1550\"\u003e\n\u003cstrong data-start=\"1460\" data-end=\"1485\"\u003eVegan Hyaluronic Acid\u003c\/strong\u003e – helps attract and retain moisture for smoother, plumper hair\u003c\/li\u003e\n\u003cli data-section-id=\"jrvfer\" data-start=\"1551\" data-end=\"1628\"\u003e\n\u003cstrong data-start=\"1553\" data-end=\"1574\"\u003eHydrolyzed Quinoa\u003c\/strong\u003e – strengthens hair fibres and helps reduce breakage\u003c\/li\u003e\n\u003cli data-section-id=\"1jzd2ea\" data-start=\"1629\" data-end=\"1713\"\u003e\n\u003cstrong data-start=\"1631\" data-end=\"1654\"\u003eBamboo Stem Extract\u003c\/strong\u003e – supports moisture retention and healthier-looking hair\u003c\/li\u003e\n\u003cli data-section-id=\"1l8msc8\" data-start=\"1714\" data-end=\"1799\"\u003e\n\u003cstrong data-start=\"1716\" data-end=\"1739\"\u003eGinger Root Extract\u003c\/strong\u003e – helps nourish the scalp and strengthen weakened strands\u003c\/li\u003e\n\u003cli data-section-id=\"19rwq2x\" data-start=\"1800\" data-end=\"1890\"\u003e\n\u003cstrong data-start=\"1802\" data-end=\"1834\"\u003eHydrolyzed Vegetable Protein\u003c\/strong\u003e – improves elasticity and resilience for damaged hair\u003c\/li\u003e\n\u003cli data-section-id=\"1cpcfi5\" data-start=\"1891\" data-end=\"2016\"\u003e\n\u003cstrong data-start=\"1893\" data-end=\"1918\"\u003ePurple Micro Pigments\u003c\/strong\u003e – help counteract brassiness and maintain cool blonde tones \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"13ztoir\" data-start=\"2018\" data-end=\"2038\"\u003eFull Ingredients\u003c\/h3\u003e\n\u003cp data-start=\"2039\" data-end=\"3226\"\u003eWater\/Eau\/Aqua, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, PEG-4 Rapeseedamide, Glycerin, Sodium Chloride, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Glycol Distearate, Sodium Hyaluronate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polyester-11, Polyquaternium-10, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Decyl Glucoside, Dicaprylyl Ether, Glyceryl Oleate, Diheptyl Succinate, Capryloyl Glycerin\/Sebacic Acid Copolymer, Chlorphenesin, Fragrance\/Parfum, Sodium Benzotriazolyl Butylphenol Sulfonate, Hydrolyzed Vegetable Protein PG-Propyl Silantriol, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein, Zingiber Officinale (Ginger) Root Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Gnaphalium Leontopodium (Edelweiss) Flower Extract, Leuconostoc\/Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid, CI 60730, Tocopherol, Soybean Oil, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Benzoic Acid, Sodium Metabisulfite, Benzyl Benzoate, Citronellol, Geraniol, Limonene, Linalool.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57814243410294,"sku":null,"price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/9404\/3411\/files\/designme-fabme-blonde-fortifying-purple-shampoo.webp?v=1778160857","url":"https:\/\/vbhaircare.com\/products\/fab-me-fortifying-purple-shampoo","provider":"Vinny Brennan Hair Care Store","version":"1.0","type":"link"}